GRANNYS CUPCAKES

Granny’s Cupcakes—as the name implies—taste as homemade as your grandma’s. But don’t be fooled. These are not your Granny’s cupcakes–not when it comes to brand image. Run by a mother/daughter team, Granny’s Cupcakes sought out Red Ski Creative’s help with extending their brick-and-mortar cupcake shop to include a trendy mobile food truck biz.

Based in Omaha these savvy entrepreneurs needed a brand image with a twist, one that evoked home-baked goodness, yet was also fun and hip enough to attract a youthful college-aged audience.

With this in mind, RSC designed a brand new logo that combines the face of a “granny” cleverly integrated into the shape of a cupcake.  This eye-catching symbol, along with vintage pastel colors, was incorporated into RSC’s design of the mobile truck, business cards, signage, cupcake bags, and cupcake boxes. What’s more, we worked as culinary consultants, which translated into sampling lots of cupcakes!

In sum, we can happily report that Granny’s Cupcakes made a sweet splash on the food truck scene.

SERVICES RENDERED

Small Business Naming, Logo Design, Tag Line Development, Brand Strategy, Package Design, Mobile Truck Design, Sign Design, Marketing, Culinary Consulting, Business Card Design

GRANNYS CUPCAKES

Granny’s Cupcakes—as the name implies—taste as homemade as your grandma’s. But don’t be fooled. These are not your Granny’s cupcakes–not when it comes to brand image. Run by a mother/daughter team, Granny’s Cupcakes sought out RSC’s help with extending their brick-and-mortar cupcake shop to include a trendy mobile food truck biz.

Based in Providence, RI, these savvy entrepreneurs needed a brand image with a twist, one that evoked home-baked goodness, yet was also fun and hip enough to attract a youthful college-aged audience.

With this in mind, RSC designed a brand new logo that combines the face of a “granny” cleverly integrated into the shape of a cupcake.  This eye-catching symbol, along with vintage pastel colors, was incorporated into RSC’s design of the mobile truck, business cards, signage, cupcake bags, and cupcake boxes. What’s more, we worked as culinary consultants, which translated into sampling lots of cupcakes!

In sum, we can happily report that Granny’s Cupcakes made a sweet splash on the Providence food truck scene.

SERVICES RENDERED

Naming, Logo Design, Tag Line, Brand Strategy, Package Design, Mobile Truck Design, Sign Design, Marketing, Culinary Consulting, Small Business Naming