KARLA BOOTH

At Red Ski Creative, we love it when a new client turns us on to an exciting and innovative business that they need branding help with. That was the case with Karla Booth, a local entrepreneur and small business owner whose biz is based on practicing the Alexander Technique, also known as AT.

What, you may ask, is AT? We were equally intrigued and got to work right away learning all we could about this fascinating field. Named after its creator Frederick Matthias Alexander, AT is an educational process that attempts to develop one’s ability to avoid unnecessary muscular tension by retraining physical movement. AT practitioners such as Karla teach people how to pause and reconnect their thinking, body, and mind so that they can function more effectively and with less stress.

Karla needed to bring greater awareness not only to her brand, but also to the Alexander Technique in general. That drove us to come up with the tagline: Awareness, Poise and Balance.

In creating a logo, we needed something that would communicate Karla’s playful, happy spirit – a graphic that evoked positive energy was called for. Thus, we combined a human-figure shaped “K”, which represents posture and balance, along with dots that bring to mind movement and also spell FUN. From there we continued to extend Karla’s brand identity to brochures, business cards, and her website.

Karla was thrilled with the overall brand we created for her, and we were delighted to learn about this intriguing healing arts practice. Another win-win!

SERVICES RENDERED

Logo Design, Brand Strategy, Website Design, Brochure Design, Marketing Collateral, Copywriting

KARLA BOOTH DIAMOND

At Red Ski Creative, we love it when a new client turns us on to an exciting and innovative business that they need branding help with. That was the case with Karla Booth Diamond, a local entrepreneur and small business owner whose biz is based on practicing the Alexander Technique, also known as AT.

What, you may ask, is AT? We were equally intrigued and got to work right away learning all we could about this fascinating field. Named after its creator Frederick Matthias Alexander, AT is an educational process that attempts to develop one’s ability to avoid unnecessary muscular tension by retraining physical movement. AT practitioners such as Karla teach people how to pause and reconnect their thinking, body, and mind so that they can function more effectively and with less stress.

Karla needed to bring greater awareness not only to her brand, but also to the Alexander Technique in general. That drove us to come up with the tagline: Awareness, Poise and Balance.

In creating a logo, we needed something that would communicate Karla’s playful, happy spirit – a graphic that evoked positive energy was called for. Thus, we combined a human-figure shaped “K”, which represents posture and balance, along with dots that bring to mind movement and also spell FUN. From there we continued to extend Karla’s brand identity to brochures, business cards, and her website.

Karla was thrilled with the overall brand we created for her, and we were delighted to learn about this intriguing healing arts practice. Another win-win!

SERVICES RENDERED

Logo Design, Brand Strategy, Web site design, brochure design, Marketing collateral, Copywriting