PEPPINOS

Loyal patrons have flocked to Peppinos, a popular three-generation owned Italian restaurant in Katonah, New York, for years. Yet, when the owner, Joey DiScala, decided it was time to expand the brand and introduce a bottled line of Peppinos’ tomato and marinara sauces, he needed help telling the story behind this local mainstay.

Enter RSC.  While the brand’s focus was clear–that is–there were plenty of reasons to believe in its driving passion to serve fine Italian food, the fascinating history behind Peppinos was never capitalized upon. We realized that this story needed to be told in order to boost the overall brand.

So RSC sat down to interview Silvia, Joey’s momma. Momma DiScala told us how it all began on Ponza, a charming island off of Italy’s eastern coast, whose beauty is prized by vacationing Italians and foreign tourists-in-the-know. It was here that Joey’s grandparents laid the groundwork for what would become a successful American immigrant story.

On Ponza, Joe’s grandpa and relatives made their living fishing and running the tourist boats, while his grandma managed a beachside café serving the freshest local fish and other family recipes to the multitude of tourists who arrived each day.   These same dishes were brought to the United States, and are now proudly served at Peppinos Restaurant to happy, satisfied diners to this day.

RSC used this story to create a history page in Peppinos’ Main Menu, with the goal of intriguing customers. Then we turned our attention to the bottled products, and developed the tag line, “It’s all about the SAUCE,” which was also used on the T-shirts now given away with Peppinos gift certificates.

This brand’s rich family history also served as the backbone of the label concept for the sauces. We used a historic illustration of the island of Ponza, which evokes nostalgia as well as the wholesome simplicity that that will keep the Peppinos brand going strong for decades to come!

SERVICES RENDERED

Packaging Design, Label Design, Copywriting

PEPPINOS

Loyal patrons have flocked to Peppinos, a popular three-generation owned Italian restaurant in Katonah, New York, for years. Yet, when the owner, Joey DiScala, decided it was time to expand the brand and introduce a bottled line of Peppinos’ tomato and marinara sauces, he needed help telling the story behind this local mainstay.

Enter RSC.  While the brand’s focus was clear–that is–there were plenty of reasons to believe in its driving passion to serve fine Italian food, the fascinating history behind Peppinos was never capitalized upon. We realized that this story needed to be told in order to boost the overall brand.

So RSC sat down to interview Silvia, Joey’s momma. Momma DiScala told us how it all began on Ponza, a charming island off of Italy’s eastern coast, whose beauty is prized by vacationing Italians and foreign tourists-in-the-know. It was here that Joey’s grandparents laid the groundwork for what would become a successful American immigrant story.

On Ponza, Joe’s grandpa and relatives made their living fishing and running the tourist boats, while his grandma managed a beachside café serving the freshest local fish and other family recipes to the multitude of tourists who arrived each day.   These same dishes were brought to the United States, and are now proudly served at Peppinos Restaurant to happy, satisfied diners to this day.

RSC used this story to create a history page in Peppinos’ Main Menu, with the goal of intriguing customers. Then we turned our attention to the bottled products, and developed the tag line, “It’s all about the SAUCE,” which was also used on the T-shirts now given away with Peppinos gift certificates.

This brand’s rich family history also served as the backbone of the label concept for the sauces. We used a historic illustration of the island of Ponza, which evokes nostalgia as well as the wholesome simplicity that that will keep the Peppinos brand going strong for decades to come!

Services Rendered

Packaging Design, Label Design, Copywriting,