How do we create a restaurant brand with a sense of authenticity and a modern twist in a town with other Italian restaurant concepts?

How do you devise a captivating Italian restaurant brand in a well-heeled ‘hood already cluttered with other longtime Italian dining establishments? That was the dilemma faced by local restauranteurs, Tommy and Gianni (owners of Sunset Cove in Tarrytown, New York), who called upon Red Ski Creative to help them design and develop a brand for their latest Neo Italian restaurant in the nearby town of Mount Kisco.

“Va tutto bene,” we told them. (Translation: It’s all right.) In other words, we got this!

For this brand, we needed to create drama and intrigue that would capture the imagination of a sophisticated and well-travelled audience. The restaurant’s bold name, “STONE FIRE,” conjures age-old regional Italian recipes, but with a modern twist, giving a nod to the distinctive menu featuring daily-made fresh pasta and real Neapolitan pizza baked in a wood fired oven.

For STONE FIRE, we created a bold new logo, along with a cool sub-brand stamp logo used extensively throughout the restaurant. To keep with the contemporary yet rustic aesthetic of the interior, we designed a custom made reclaimed steelstreet sign, back lit for added punch at night.

Familiar with the fast-paced lifestyle of this high-achieving demographic, we embarked on consulting with our client to create an interior that reflected the laid-back vibe of dining in Italy’s iconic trattorias. “Pride in tradition,” was a paramount concept, which inspired us to use vintage photos of Italians engaged in the art of cooking and eating used also for the menu system which we had a blast designing. To create STONE FIRE”S hip, relaxed setting, we suggested reclaimed wood tables, distressed brick walls, and up-cycled lighting fixtures. RSC designed a handsome website that perfectly reinforces STONE FIRE’S brand personality, and maintains the restaurants weekly social media postings.

The end result? Bellissimo, if we do say so ourselves!


Logo Design, Sub Logo Design, Menu Design, Interior Design Consultation, Signage Design, Beverage Naming, Uniform Design, Restaurant Presentation, Brand Strategy, Brand Elements, Website Design and Development, Social Media Marketing