Pedifix, a highly regarded family-owned company specializing in foot support products, first hired Red Ski Creative to help redesign the package for their latest and greatest product: Shoe Zap®. This shoe sanitizing product ZAPS smelly shoes, killing bacteria before it can get nasty and spread to one’s feet.
Red Ski Creative was asked to create a fresh, new design for the outer sleeve and inner box that housed the zappers and shoe bag. The product design needed to be visually appealing and compelling, inspiring both purchase and brand loyalty.
To clearly communicate and convey the product’s major attributes, we focused on creating arresting visuals. The brand’s message—“ShoeZap is the fastest, easiest way to kill the fungus and bacteria that cause Athlete’s Foot, Fungal Nails, Foot and Shoe Odor, Diabetic Infections and more”–needed to outshine the competition. Therefore, for these futuristic-looking ultra-violet shoe zappers, we used “glowing” imagery for both the zappers and outline of shoes on the packaging. We were put in charge of the photography portion of the job as well.
This client was so pleased that we were also asked to design Shoe Zap’s marketing collateral which was sent to podiatrists’ offices. What’s more, we were asked to revamp all of Pedifix’s products’ packaging.
We are still basking in the afterglow of this assignment’s success!
Logo Design, Package Design, Brand Strategy, Marketing Collateral, Brochure Design, Product Photography, Copywriting